For ambitious Amazon sellers, geographical boundaries don’t have to limit their reach. Enter the North American Remote Fulfillment Program (NARF), a game-changer offering access to millions of new customers in Canada and Mexico without physically storing your inventory across the border. Let’s delve into the nitty-gritty of NARF, exploring its benefits, intricacies, and how it can propel your Amazon business to new heights.

1. NARF in a Nutshell:

Imagine this: you list your existing U.S. inventory on and, and when Canadian or Mexican customers order, Amazon whisks away your U.S. stock, fulfills it through their local fulfillment centers, and delivers it across the border – seamlessly and effortlessly. That’s NARF in a nutshell.

2. Unlocking New Markets:

The beauty of NARF lies in its simplicity. You tap into vast new customer bases without the complexities of cross-border logistics, legal compliance, and inventory management in other countries. It’s like adding two new storefronts to your existing business, instantly multiplying your potential customer base.

3. Benefits Galore:

Increased Sales: Reach millions of new potential customers in thriving e-commerce markets like Canada and Mexico.

Reduced Costs: No need to invest in separate inventory or fulfillment infrastructure in those countries.

Simplified Logistics: Amazon handles all cross-border shipping and customs clearance, removing logistical headaches.

Faster Delivery: Leverage Amazon’s local fulfillment centers for speedy deliveries, potentially boosting customer satisfaction.

Prime Eligibility: Many NARF items enjoy Prime eligibility, granting access to the coveted “Buy with Prime” button and its powerful conversion potential.

4. The Nitty-Gritty of NARF:

It’s not all sunshine and rainbows, though. Let’s explore some key considerations:

Eligibility: NARF is currently limited to select categories and brands. Check Amazon’s guidelines to see if your products qualify.

Fees: Expect additional fees for NARF fulfillment and import duties/taxes, which impact your profit margins.

Pricing: You set the prices for your NARF listings, but remember to factor in additional costs and maintain competitive pricing.

Customer Experience: While Amazon handles fulfillment, your brand reputation rests on ensuring smooth post-purchase experiences for international customers.

5. Making NARF Work for You:

To maximize your NARF success, consider these tips:

Competitive Pricing: Conduct thorough research on local market pricing and adjust your NARF pricing accordingly to remain competitive.

Targeted Marketing: Tailor your marketing campaigns to reach Canadian and Mexican audiences, highlighting the benefits of shopping from your brand.

Customer Service: Ensure seamless customer service across borders, offering prompt responses and support in local languages.

Performance Tracking: Monitor your NARF sales and performance metrics to optimize your listings and identify areas for improvement.

6. NARF vs. FBA Export:

NARF isn’t the only option for reaching international customers. FBA Export allows you to send inventory to Amazon fulfillment centers abroad for local fulfillment. Here’s a quick comparison:

Choosing between NARF and FBA Export depends on your specific inventory, volume, and desired control over pricing and fulfillment. Weigh the pros and cons carefully to determine the best fit for your business.

7. NARF: A Springboard for Growth:

The North American Remote Fulfillment program opens a world of possibilities for Amazon sellers. With its streamlined approach and access to millions of new customers, NARF can be the catalyst for significant growth and international expansion. Remember, navigating the intricacies of any international venture requires thorough research and careful planning. But with the right strategy and a commitment to exceptional customer service, NARF can empower you to conquer new frontiers and build a truly global Amazon empire.